Company | 21 Nov 2024

Discover life behind the scenes of ‘Operation Believe’

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Over the previous few years at Re-flow, we’ve reached and surpassed plenty of milestones. We’ve enjoyed welcoming more clients and colleagues, won accolades, and we’ve built our software to its most powerful state.

To round off a successful 2024, we also just shot our second Christmas advert.

Last year’s advert, The Gift of Time, focused on a common industry pain point we hear about often. The story explored how inefficient workplaces often cause managers to bring their work home with them. With this happening on Christmas Eve, the impact on family life is an issue put into stark focus by the holidays.

This year we took a different look at Christmas with our advert Operation Believe.

Behind the scenes of the shoot

After a few weeks of prep, a core Re-flow team traversed the country lanes around Crediton to our rural set, an old farmhouse overlooking some tranquil Devon fields. Day one saw a small crew tackle a few important interior shots. Day two tested the crew a little more, in a predominantly night-time shoot left at the mercy of the weather.  

Key to bringing the magic of Christmas to life was Odin Events and their artificial snow machine. As the artificial snow would dissolve in the rain, all eyes turned skywards for that day's shoot – which mercifully passed by without a drop. Countless coffees and twenty-something shots later, and the crew and the talented actors brought the magic to life.

A thank you to our team

‘Our vision for Operation Believe was to capture the spirit of collaboration and the magic that happens when people come together to make something extraordinary,’ Ashley Wing, writer/director of Operation Believe and Re-flow CMO, said. ‘Filming this project was a testament to that spirit – seeing our team working behind the scenes, co-ordinating every detail to bring a child’s sense of wonder to life, was nothing short of inspiring. It’s not just a story about belief in the extraordinary: it’s a reflection of how Re-flow empowers teams to achieve the incredible.’